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Welcome to Alfa Group
Three Decades of Mastery in Crafting Precise Watch Care
Alfa group in Ernakulum, Kochi, Kerala established in the year 1990 as a partnership firm. It started as trading establishment of wall clocks, alarm clocks and wrist watches. Soon it spread its wings in the distribution of clocks and watches throughout the state.
In the year 1997, the group diversified in to after sale service and spare parts distribution, had a tie up with M/s Al Futtaim Watches, Dubai as its Indian associate for the after sale service of Seiko Watches and distributor of Seiko watch spare parts and tools throughout the country. Alfa along with Al Futtaim and Seiko Watch Corporation established 10 Authorized Indian Service Centres for Seiko watches in New Delhi, Kolkata, Ahmedabad, Mumbai, Pune, Hyderabad, Bangalore, Chennai and Kochi. Faculties from SEIKO gave training to Alfa and Alfa in turn given the training for reputed technological watches like Seiko Kinetic, Perpetual calendar etc.
The above association with M/s Al Futtaim lasted 10 years until Seiko Watch Corporation started their fully owned subsidiary company in India in the name of Seiko Watch India Private Limited in 2007. Seiko had no doubt about the capability of Alfa to handle pan India service support, and soon in 2007 itself, before launching the sale of watches in India, Alfa was appointed as the Principal Service Centre, India. In effect Seiko has outsourced the entire after sale service operation from Alfa and this trust and association still continues…
Now Alfa is certified to service SEIKO ASTRON and GRAND SEIKO watches in India and the Sub Continent; covering Nepal, Bangladesh, Sri Lanka and Maldives.
Alfa changed its constitution from partnership to a private limited company in the year 2013. The promoters are K.M. Jabaz – a very well versed horological expert and C. Prasad, a post graduate with varied experience in sales and marketing – Managing Director and Executive Director respectively.
The group bid adieu to its sales and distribution business and fully concentrated on after sale service business. The group continued its association with M/s Al Futtaim and they still look after the after sale service of its brands – Westar, Kolber and Orient in India.
In the year 1997, the group diversified in to after sale service and spare parts distribution, had a tie up with M/s Al Futtaim Watches, Dubai as its Indian associate for the after sale service of Seiko Watches and distributor of Seiko watch spare parts and tools throughout the country. Alfa along with Al Futtaim and Seiko Watch Corporation established 10 Authorized Indian Service Centres for Seiko watches in New Delhi, Kolkata, Ahmedabad, Mumbai, Pune, Hyderabad, Bangalore, Chennai and Kochi. Faculties from SEIKO gave training to Alfa and Alfa in turn given the training for reputed technological watches like Seiko Kinetic, Perpetual calendar etc.
The above association with M/s Al Futtaim lasted 10 years until Seiko Watch Corporation started their fully owned subsidiary company in India in the name of Seiko Watch India Private Limited in 2007. Seiko had no doubt about the capability of Alfa to handle pan India service support, and soon in 2007 itself, before launching the sale of watches in India, Alfa was appointed as the Principal Service Centre, India. In effect Seiko has outsourced the entire after sale service operation from Alfa and this trust and association still continues…
Now Alfa is certified to service SEIKO ASTRON and GRAND SEIKO watches in India and the Sub Continent; covering Nepal, Bangladesh, Sri Lanka and Maldives.
Alfa changed its constitution from partnership to a private limited company in the year 2013. The promoters are K.M. Jabaz – a very well versed horological expert and C. Prasad, a post graduate with varied experience in sales and marketing – Managing Director and Executive Director respectively.
The group bid adieu to its sales and distribution business and fully concentrated on after sale service business. The group continued its association with M/s Al Futtaim and they still look after the after sale service of its brands – Westar, Kolber and Orient in India.
Why Choose Us
Elevate Your Watch Care Experience with Alfa: The SEIKO-Endorsed Experts
With an illustrious three-decade journey steeped in horological excellence, Alfa stands as the premier choice for your watch care needs. Our legacy of craftsmanship and precision began with clocks, blossoming into an exclusive partnership with SEIKO, a global watch icon. As SEIKO’s official service partner, our certified team brings unwavering dedication and SEIKO-backed expertise to every timepiece entrusted to our care. Seamlessly transitioning from watch sales to service, we have honed our skills to ensure meticulous care, reliable repairs, and unmatched customer satisfaction. Choose Alfa and experience the art of watch care elevated to unparalleled heights.
Our Team
Meet Our Best & Professional Team
